Usability suggestions from Virtual

Amy from sent me their site’s latest post, called Holiday Cash: 50+ Ways to Optimize Your Website for Christmas Conversions. I really enjoyed it – there are a few very innovative ideas for your business in this post. My favorites were:

  • #32 (Don’t end the cross sell at the transaction) – we have discussed this topic before here.
  • #44 (Create a sense of urgency) – the idea of a “good until” date is something I’d like to add to my Zen Cart™ discounting software.
  • #42 (Offer alternate ordering methods) – I’m a huge fan of putting contact information on every page, especially the checkout pages.

Thank you, Amy and!