Daily Archives: Monday, January 28, 2008

MMM: Keep on the sunny side

I’m a big fan of Penelope Trunk’s blog, and I particularly enjoyed this article.  She argues that while our internal set-point for happiness may be genetically predispositioned, … you can make a 40% impact on your optimism level by changing … Continue reading

Posted in Motivation | Comments Off

Reducing web “purchase anxiety”

Some tips from Entrepreneur Magazine. The usual ideas (use seals, SSL, show testimonials, provide your contact information), plus a new one: 8. Follow up after the purchase. Purchase anxiety doesn’t end with the purchase. There’s another syndrome called “post-purchase anxiety.” … Continue reading

Posted in Communication | 1 Comment