Being Mr. Right

Dealing with clients who “just won’t settle?” The case for settling for Mr. Good Enough might give you ideas on crafting some persuasive language.

A few years ago, Professor Barry Schwartz wrote a book called The Paradox of Choice, in which he argued that people making decisions could be classified as “maximizers” (those always seeking the best possible deal) or “satisficers” (those seeking the good enough deal). I thought this was a great framework for understanding the decision making process, and why it’s so difficult for some people. Of course, cognitive dissonance increases with the importance of the choice, but by training yourself to stop at “good enough” – and convincing others to do likewise – you can save yourself a lot of headache.