Monthly Archives: August 2008

Can we do this to the customers too?

Colin Farrell’s excellent Corporal Punishment Research website has created a montage called “spank while you sell,” which shows the use of corporal punishment in advertisements for consumer products.

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Decoy Marketing

I thought this was fascinating: When creating their product offerings, most companies try to come up with the best and most attractive offers they can – a practice I wholly endorse. But, sometimes adding a less attractive offer to the … Continue reading

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Use Twitter like Obama

I saw Obama’s tweet last weekend and thought, ok, that’s clever. But when I clicked the link, I realized that it was REALLY clever. Oh sure, you’ll get a text when he picks his VP … but look at what … Continue reading

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e-fencing

I thought this article on Marketplace about e-fencing was interesting.   My suspicion is that Steve DelBianco is correct and that much of the hand-wringing about this is motivated by the desire to eliminate competition.

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August Zen Cart Newsletter

Talking about automatic coupon generation in Zen Cart and more.

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Automatic Coupon Creation in Zen Cart

I’m working on extensions to Zen Cart that will allow you to automatically create coupons based on either the cart contents or the order total.  Take a look at Spender AutoCoupon and Chooser AutoCoupon (the syntax they use is derived … Continue reading

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Prestashop Launches

Congratulations, PrestaShop, on the V1.0 launch of your new cart.

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Join the Tribe

Seth Godin’s latest venture is a members only website he’s calling “the tribe.” A tribe for marketers, for leaders, for those focused on building communities or creating products or spreading ideas. He’s asking people to buy his latest book (Tribes: … Continue reading

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These shirts are all business

Since we talked about t-shirts on Monday, I thought I’d wrap the week up with the same theme. I have admired from afar the “clothing for the 2 and 20 crowd” produced by vcwear.com, but when I saw their latest … Continue reading

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The next battlefield

We’ve been through the gender wars of the 80’s and the culture wars of the 90’s. Is the next battlefield intergenerational conflict? Clay Collins somehow managed to convince the usually sensible Penelope Trunk to post this absurd screed called “Why … Continue reading

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