The NameTag Guy frequently asserts that writing is the basis of all wealth. Disagree? Read about computer guru Larry O’Brien, who says one blog post generated the majority of his income in the last four years.
The Zen Cart Blog Integration Contribution is now available. Using the CaRP utility from Gecko Tribe, LLC, you can easily add a page displaying your blog (or any RSS feed) to your Zen Cart.
A sample page is shown here in one of my demo carts. This contribution uses the Starter Edition of CaRP; by updating to the full edition of CaRP, you can get access to even more features. Here’s a sample page using the full edition of CaRP. The Blog Integration help page describes some of the features that come with the full edition of CaRP that are not available in the starter edition.
Tweet unto others as you would have others tweet unto you.
It is more blessed to follow than to be followed.
These are my rules and I’m sticking to them. The motivation for number two was this article by the irrepressible Robert Scoble.
Another great post from Scott the Nametag Guy. His secret sauce? Start creating great content, which will attract customers. Repeat until rich.
The folks over at E-Commerce Optimization guide you through the process of setting up a cart-centered blog.
I really enjoyed this post from HubSpot about business blogging. Because cultural norms in the blogosphere are so permissive, it’s easy to get drawn into what amounts to “unbusinesslike” behavior and language. This is obviously something you’ll want to guard against. Simple rule: if you wouldn’t say it on a conference call, it’s a good bet you shouldn’t be saying it on your blog.
Update: the Chimps share their thoughts on business blogging here.
ProBlogger presents an interesting reality check for people who are considering blogging for money. I certainly agree with the broad themes he presents (namely, that it’s harder than it looks), but I think that since Darren is focused on people who are trying to make money directly through blogging, he overlooks the other half of the audience; people who are blogging as a way of building their business.
If you run a business, particularly a one person business, blogging is a tremendous way of projecting your business persona and creating expert power in your domain. It’s an indirect form of marketing that will gain you contacts and clients. It’s a lot of work, but it will yield benefits over time.
Darren Rowse, the Melbourne, Australia-based writer of ProBlogger.net, a popular blog that teaches other bloggers how to make money, earned roughly $250,000 in 2007 off ads on three blogs he writes. Mr. Rowse says he makes the most off traditional display advertising, where advertisers pay a fee to appear, but he also has used affiliate ads and Google AdSense.
Darren wrote a very nice welcome post for Journal readers who came to his blog for the first time.