Those crazy chimps are hard workers! Their API has been updated to version 1.3, so my Zen Cart MailChimp Integration and Zen Cart Newsletter Discount modules have been updated. Please use the new versions of the contributions for any future installations you are doing.
Those mischevious chimps keep changing their forms! My Zen Cart MailChimp Integration has been updated with the latest instructions. Please use the new version of the contribution for any future installations you are doing.
I have said before that I think the Q&A facility of LinkedIn is one of its greatest strengths. Here’s a recent question asking how to build a better e-zine that is an example of what I mean.
I had a very positive experience using Ultimate Form Mail for a client. Take a look at it, particularly if you need forms with file upload added quickly to a website; it’s reasonably priced and straightforward to use.
The Googlers are at it again – if you receive common questions again and again in email, you can save a canned response and use it at the click of a mouse. See the Mashable review for more information, or just go to Google Labs by clicking the green beaker on the top right side of your GMail browser window, and enable Canned Responses. You’ll see it right below the subject line next time you compose an email.
I use GMail’s “star” feature as a giant honking todo list, and I’m pleased to say that this weekend, I’m down to 54 starred items. “Inbox Zero” should be “Starred Zero” for me. 🙂
Seth Godin speaks to Google – a wonderful talk that’s well worth an hour of your time. Most interesting story: creation of Hallmark collectible ornaments (about halfway through), with followup marketing by email. Takeaway: the most effective email campaigns are
The “email blast” approach has never worked, will never work, and will likely land you in hot water. Take the time to do it right.
My friend Jeremy over at Being a Starving Graphic Artist Sucks asks, Do You Assume that Everyone Wants to Regularly Hear about Your Creative Freelancing Business?
Delete the words “Creative Freelancing,” and you’ll find it’s an effective question that every small businessperson should be asking themselves. The rules are:
- Just because they bought from you doesn’t mean they want your marketing material.
- Just because they met you at an event doesn’t mean they want your marketing material.
- Just because they emailed you doesn’t mean they want your marketing material.
The best practice here is to use a double-opt-in newsletter provider and allow clients to sign themselves up. I use MailChimp (see examples here) and wrote software to allow Zen Cart users to use MailChimp too. There are many offerings in this space, but I think MailChimp is the best one for SMEs.