Zen Cart Checkbox Cross Sell allows your customers to add additional items (cross sells) to their cart when buying another item. It uses the configuration from Better Together to make suggestions from a list of items without attributes. It’s a great way to increase the value of each customer order.
Checkbox Cross Sell is the latest addition to the Better Together World for Zen Cart.
The Checkout Candy addition to Zen Cart Better Together has had a help update to show how to tweak the Checkout Candy display on the Shopping Cart page. You can
- Reduce the total number of items shown
- Reduce the number of items shown for each product (if a product is linked to many possible discounts).
- Randomize the order of results
See Checkout Candy Installation Tweaks.
Elastic Path’s Linda Bustos (@Roxyyo) asks, “How Strong is your Value Proposition?” If the answer is, “not very” or “huh?” then you should read the article and start working on it.
As an extra added bonus, marketing guru Bryan Eisenberg commented on Linda’s post and gave a link to a related article he wrote.
A wise man once advised t-shirt vendors to use attractive female models, not the hoagie-loving dudes who actually wear the shirts. This was a funny line, but is it truly good advice? GrokDotCom’s Anthony Garcia says that seeing female models when he selected Men’s 2XL as his size led to a confusing user experience.
“I would be interested to see what the bounce/exit rate would be on this page. I would bet a lot more than $50 that Threadless.com is bleeding guys on this listing page. I wonder how many guys are thinking they are in the wrong place.”
Perhaps a single size and gender appropriate model (even if CGI) followed by the usual community contributed photographs would be a better compromise.
I thought this was fascinating:
When creating their product offerings, most companies try to come up with the best and most attractive offers they can – a practice I wholly endorse. But, sometimes adding a less attractive offer to the mix will close more deals on the better offers without disadvantaging the customer in any way. So, next time you are coming up with your “good, better, and best” packages, consider tossing in a “not so good” package that’s similar to (but not as good as) the one you’d like to drive the most traffic to. If that boosts sales of that item, you’ll know your decoy is working!
Examples from the real estate space were given. I don’t think this means the tactic is more effective with larger more expensive purchases; I think it works across price points. Read the whole post here.
Seth Godin’s latest venture is a members only website he’s calling “the tribe.”
A tribe for marketers, for leaders, for those focused on building communities or creating products or spreading ideas.
He’s asking people to buy his latest book (Tribes: We Need You to Lead Us) as an admission ticket to create a small barrier to entry. Seems like an excellent deal to me.
See the interview. As I talked about earlier this week, That Software Guy using RatePoint for Word of Mouth management, which is an excellent and reasonably priced solution.
Well, the RatePoint boys really came out of the woodwork and did a remarkable job converting me into a customer and a fan. You can see That Software Guy’s RatePoint reviews page to see how I’ve got my clients to write some testimonials.
Seth Godin says,
Make big promises; overdeliver.
If you can define great marketing in fewer words than that, you win.
My response: “Underpromise, overdeliver.” I win!! 🙂