According to this article in Science Daily, discounts are perceived to be larger when the digits to the right are small. Quick: which is a better deal, A or B?
Most people pick A, even though the dollar amounts are identical and B is a greater percentage discount.
I have wanted to start a cart blog for some time, but of course, the question was, what to call it? CartTalk? CartSeeker? The CARTerphone? A la cart? Cart blanche? Finally I settled on the most unimaginative name of all. What a surprise. 🙂
Let’s see where it goes …. I hope you enjoy it, and it benefits your business and your bottom line.
All the Best,