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I announce updates using the following mechanisms: You can subscribe to software release update notifications via RSS. (These are just blog postings with category that-software-guy.) And if this isn't convenient, you can use a service like Pingie to get an SMS message when a software release is announced, by plugging in the RSS feed http://thecartblog.com/category/that-software-guy/feed

I collect recommendations and word of mouth buzz using a service called ShopperApproved. See That Software Guy's Reviews on ShopperApproved.

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newsletter I write a small newsletter for my Zen Cart clients.
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