The Cart Blog

Monday, October 20, 2008

Creating a Facebook Page Part II: Adding fresh content

Filed under: Social Networking — thatsoftwareguy @ 7:15 am

One of the challenges of adding a Facebook Page to your already overflowing list of things-to-do is figuring out how you’re going to add fresh content on an ongoing basis.

One way that Facebook makes it easy to do this is using the Facebook Notes facility.    Click the Edit button at the top right hand side of the title bar of Notes, and Import an External Blog.  For That Software Guy’s page on Facebook,   I use only the “That Software Guy” related posts from my blog, which are identified by the following URL:

Of course, you may choose to import your entire feed or just a portion of it.

Sunday, October 19, 2008

Traffic building tips from ProBlogger

Filed under: Social Networking,Traffic — thatsoftwareguy @ 11:29 am

Darren Rowse shares an interesting post from one of his readers about how to drive traffic to your site using forums.

Tuesday, October 7, 2008

Creating a Facebook Page

Filed under: Social Networking — thatsoftwareguy @ 6:43 am

What the heck is a Facebook Page?  And how is it different from a profile on Facebook?

There are three main differences:

  • Facebook profiles may only be created for real people, and each person may only have one account.  Facebook pages may be created for businesses, groups, clubs, bands, etc.
  • Facebook profiles can only be viewed by your friends; Facebook pages can be viewed by anyone.
  • Facebook profiles do not get indexed by Google; Facebook pages do.

For traffic and reputation management for your business, creating a Facebook Page is really  a no-brainer.

Some helpful resources are available on the web to get you started creating your own Facebook Page.   First, a general overview is provided by social media guru Mari Smith.   Once you get through that, you’ll be ready for Facebook’s own Help Center entry on Pages and the Facebook Pages Insider’s Guide, a PDF document which describes how to use Pages.

For an example Facebook page, take a look at That Software Guy’s page on Facebook.

Tuesday, August 19, 2008

Nice store you have here …

Filed under: Social Networking — thatsoftwareguy @ 4:34 am

… shame if something were to happen to it!

Merchants are yelping about yelp.   Not surprising – this sort of service is just ripe for abuse by shakedown artists.  What’s the remedy?  I think services like RatePoint, which focus on the positive and forces complainers to authenticate themselves and enter a sincere make-good negotiation are a good start.

Friday, August 15, 2008

Twittering strategies

Filed under: Communication,Social Networking — thatsoftwareguy @ 7:01 am

This post on effective Twittering was rich with linky goodness and excellent advice. Bottom line: write for the followers you want to have.

Friday, May 23, 2008

The most famous blog post ever

Filed under: Blogging,Entrepreneurship,Social Networking — thatsoftwareguy @ 6:42 pm

Last month’s Inc. Magazine had a story on Evan Williams, the creator of Twitter.  The story was interesting on its own, but one of the things I enjoyed the most was the reference to an early blog post by Williams called “Ten Rules for Web Startups.”

Wednesday, May 21, 2008

Business Week talks Twitter

Filed under: Social Networking — thatsoftwareguy @ 6:46 am

A recent Business Week article discusses the Twitter. Lots of interesting links. One of them was Ellen Petry Leanse’s blog (from the comments); contains loads of Twitter-tips and advice.

Tuesday, May 20, 2008

Chris Brogan talks about LinkedIn

Filed under: Social Networking — thatsoftwareguy @ 7:22 am

Social guru Chris Brogan wrote an article about how he uses LinkedIn which I thought was quite interesting. He advises being generous in connecting but restrained in recommending, which is consistent with my thoughts about best practices.

The only point of difference I have with his article is that he only briefly touches on LinkedIn’s Q&A feature (and then only to commend it as an advertising vehicle). I think that it is one of the most useful things about LinkedIn – a tremendous resource both for gathering opinions from other professionals about issues of concern to you and your business, and for demonstrating your expertise in areas your business operates. (Note that this is different from advertising; advertising is saying you’re an expert. Answering questions on LinkedIn is showing it.)

Sunday, May 18, 2008

Reputation Management

Filed under: Social Networking — thatsoftwareguy @ 7:07 am

I’ve read a few interesting posts recently about reputation management – a fancy phrase for “pushing the bad stuff off the first page of Google.”

I’ve been requesting and displaying recommendations on my Linked In profile. Does anyone else use a different mechanism (beyond simply entering them directly on your own website)?

Tuesday, April 8, 2008

The Golden Rules of Twitter

Filed under: Blogging,Social Networking — thatsoftwareguy @ 5:55 am

Tweet unto others as you would have others tweet unto you.

It is more blessed to follow than to be followed.

These are my rules and I’m sticking to them. The motivation for number two was this article by the irrepressible Robert Scoble.

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