Steve Ballmer speaking at last week’s ANA Conference in New York gave some sound advice:
Make an investment in your existing Web site. Is it doing all that it can? Is it filling a brand mission? Are there things you should be doing for your brand, for your customers? Can you add a community? What more can you do to enhance your brand right now, with existing capabilities?
As you can tell, I love the question, “can you add a community?” Adding a blog, a forum, or a newsletter are all great ways of adding a community to your web presence. Which ones are you doing?