Selling with sweetness

Would it even be possible to be nicer than the Jonas Brothers? The latest piece in about the boys says that they select girlfriends on the basis of their niceness (smart move, btw).

What if niceness was part of your PR strategy? “Do business with me because I’m nicer than my competitors.” We’ve already seen the opposite strategy – rapper Akon claiming to be a felon when he wasn’t, for instance.  Please note that I do not endorse this strategy. 🙂

It is a truism that people like to do business with people they like.  So it’s probably worth doing a niceness audit of your business, and making sure you pass muster.

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