Webworkers: How to not compete on price

Once again, Jeremy nails the question of how to differentiate your web based business:

… take a look at what (customers) are complaining about …

* Missing delivery dates

* Inconsiderate, rude responses

* Canceling projects

* No phone support

* Not responsive

* No consistency when it comes to who is working on the project

Don’t respond to an RFQ with just price – talk about service excellence!  Talk about points of differentiation!

On That Software Guy’s FAQ page, I talk about my Zen Cart module development services this way:

As with most things in life, with freelance software developers, you get what you pay for.

  • My Quantity Discounts and Better Together modules have been downloaded over 8,000 times each. If you look at the total download statistics for That Software Guy’s contributions, you’ll see my contributions have been downloaded over 40,000 times.
  • I have been doing commercial software development for over 20 years.
  • I have a proven track record of delivering highly functional software.
  • That Software Guy, Inc. has been in business since 2003. Government fees, insurance, accounting and tax preparation costs and other forms of fixed overhead are in excess of $1,000 per year. I wouldn’t keep the business open if it weren’t consistently making money, and the only way to make money consistently is by delivering a service which people value.
  • I am a PayPal verified, native speaker of English who’s a US resident and in the phone book.
  • Communication is a critical success factor. Is someone who doesn’t speak English really going to be able to make sense of your business needs and create proposals that work for you?

If you compare value rather than cost per hour, you’ll see that it makes more sense to hire me. Better contractors produce better results.

How can you differentiate your business?

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