Thinking about The Dip

I’m a huge Seth Godin fan, but I had just never gotten around to reading The Dip.  But on the strength of Shoemoney’s recommendation I grabbed a copy, and thoroughly enjoyed it.   To synthesize it in a sentence:

Never quit something with great long term potential just because it’s unpleasant right now.    But be sure it has great long term potential before investing any more energy into it.