Interesting interview of Tobias Lutke of Shopify.
Read the interview here.
Congratulations, PrestaShop, on the V1.0 launch of your new cart.
It’s really difficult to write a good manual for a product like Zen Cart. The chief obstacle to universal acclaim is the fact that the market is highly segregated: newbies who are unlikely to venture beyond modifying simple admin settings are not going to want to the customization details that will excite experienced PHP developers. So how do you balance these interests?
Suhreed Sarkar’s new book Zen Cart E-commerce Application Development walks the wire nicely. It provides ample coverage of admin panel basics that every shopowner needs to know, and also takes the time to discuss topics like changing templates and writing CSS. There is code in every chapter (even some code I wrote from Better Together), which is going to be very helpful for someone who wants to go beyond the customization capabilities which are available through the admin panel. The book’s treatment of add-ons is also useful, as is the background and comparative information for people coming from OSCommerce.
If I had to buy a single book on Zen Cart, it would still be Goh Koon Hoek’s manual. However, for users seeking a litle more detail and a gentle introduction to changing files and using contributions, this book is a nice addition. Good luck to Suhreed Sarkar and Packt Publishing!
Thanks for talking with TheCartBlog.com, guys. Where are you located?
Our company is headquartered in Cyprus, with partner company offices in the Russian Federation.
How many people does your firm have?
At this time, we have more than 150 people working in our company.
Tell me about the products. In particular, I’m having trouble understanding why you have two apparently competing products. I read the comparison chart, and it seems to suggest that X-Cart is more mature and fully featured. Why didn’t you create an X-Cart lite? As a customer, how do I decide which is right for me?
The concepts behind these two products are quite different.
Both solutions are stable and mature, and both of them provide a rich feature set and can be used as ready-made shopping cart solutions or e-commerce platforms/engines for custom online store solutions. They are widely integrated with numerous payment and shipping services and other third-party solutions. Moreover, our company provides the whole range of accompanying services including software installation, custom development, web design and shopping cart hosting.
However, there are some significant differences: X-Cart is equipped with a wider range of built-in features (at a higher price), while LiteCommerce is a very modular architecture which provides convenient mechanisms for customization, such as an API for third-party add-ons. Designers also like LiteCommerce’s WYSIWYG editors. LiteCommerce is also easier to maintain for store owners and administrators, thanks to the built-in QuickStart wizard along with a Control Panel and installer for Windows.
So in a nutshell,
- X-Cart is a powerful, ready-made, fully-featured solution with a wide range of ready-made add-ons and third-party solutions
- LiteCommerce is a more flexible, easy to use and customizable solution.
And of course, our sales representatives are always happy make recommendations based on client needs.
Is X-Cart considered a legacy product? Are you actively in development?
X-Cart is under active development, with releases containing new features, enhancements and bugfixes being provided on a regular basis. By no means is it a legacy product.
How many people are using the products? Any segments in particular that
prefer your software?
Our products power more than 20,000 live online stores worldwide. Since both products are highly customizable, they can be tailored to almost any industry, and that is why the range of segments greatly varies. Among the most popular are: books, videos, clothing, electronics, toys, and e-goods.
Your add ons for the LiteCommerce product are very modestly priced. How did you
decide on this strategy? Why have you kept X-Cart add on prices high?
The main idea behind this approach is to allow a client to combine a desired feature set himself and expand it when there’s a need for extended functionality. For example, a client can buy a basic version of LiteCommerce and extend it with additional components at a later date without having to spend too much extra money up front.
With X-Cart, the approach is different since many advanced features are already present in the stock version. Add-ons provide some complex, powerful features, that is why they are priced higher.
What’s your support plan? How do you deal with the time difference?
Our support system is based on support points. Each incident (an issue, problem or question related to our software) is classified by category and rated in points depending on its complexity. Points can be bought at any time, they are simply added to your account and can be spent later. However, we advise our customers to maintain a positive account balance in order to cover the work, and most of our customers buy points in advance.
The point system means that a customer can buy as much support as needed and avoid unnecessary spending. Also, each of our products comes with a free support package so that clients can receive assistance on the basics.
As for the time difference, it’s not an issue for our customers since the support service is provided 24 hours a day, 7 days a week.
Are you primarily marketing to developers or to storeowners?
We think of both groups as our target audience, since it’s possible either to use our software as-is, customize it yourself or hire our developers to customize it for you.
Why did you make your forum members only?
In our experience, a forum open to the public attracts those who simply wish to promote their products and are not interested in providing assistance for our solutions at all. That is why we have limited access, so that people could actually receive assistance and participate in relevant discussions. In addition, there is a great deal of code available on our forum which we also want to protect for security and licensing reasons.
How many commercial 3rd party developers do you have in your community?
It’s hard to tell the exact number, however, we can definitely say that there are a number of individuals and studios who are very active in providing custom solutions and add-on modules and whose services are based solely on our products.
What are the differentiators between your solution and Zen Cart, OSCommerce or Magento?
ZenCart/OSCommerce are surely among the best picks from free e-commerce products, however, they mostly succeed in skilled hands since they’re quite difficult to customize. Store owners may still have to pay a lot for the extra work which in our case is built into the product.
As for Magento, it is surely an attractive product and it deserves a lot of attention, but the code quality and maturity is still uncertain, whereas X-Cart has a long development history and most of glitches are fixed by now. It’s also not clear what level of service Varien will provide (i.e. will they do custom programming themselves?) and this is a very important consideration for many clients.
How do you do upgrades? What’s the cost?
As soon as the new version is released, we provide upgrade packs at no additional cost so customers can perform the upgrade themselves. If code changes are minor, X-Cart can be upgraded using the automated script. An upgrade between versions involves automatic database upgrade and manual re-implementation of modifications.
Still, if necessary, clients are always welcome to order a custom upgrade to be done by our engineers.
What percentage of your revenue is derived from professional services vs. selling software licenses?
In general, the largest part of our revenue is generated by software sales.
Listing pages (multiple rows) have an add to cart button on each row.
Product pages have an add to cart button for each page.
Obviously I could have made it nicer, but this was just intended to be a proof of concept. I will definitely be adding FoxyCart to the list of tools in my kit. Thanks, Brett and Luke!
I’ve been a big fan of the site Shopping-Cart-Reviews.com for some time now, and have blogged about it and recommended it to people looking for particular cart features. So I was quite impressed when Mark, the site owner, told me he had added Google custom search to the site so you can do a site search. An easy to use search that returns a lot of relevant hits – sweet!
I’m particularly pleased to report that a search for “Zen Cart” returns a whole lot of links to That Software Guy. 🙂
This question only comes up, oh, ALL THE TIME. So here’s my answer:
For shops wanting a US host, I recommend Camelot Hosting.
For shops wanting a UK host, I recommend JSWeb.
Yes, of course these are affiliate links. I recommend these people because I know them and have done business with them before.
Both these vendors are knowledgeable and honest. They are also “Zen Cart Certified Hosts,” which means that a portion of their revenues is used to support the Zen Cart project financially.
Don’t just go with the lowest bidder. You’re going to have a long term relationship with your hosting company; they’re really more of a partner than just another vendor.
If neither of these outfits is suitable, I would encourage you to pick another certified host to show your support for the Zen Cart project.