Yesterday I wrote about my brother-in-law’s business doing wedding cake rental in Minneapolis-St. Paul. Their site had not yet been added to the Google index when I wrote the post. Less than three hours later, Google found it using my link. Let this be a lesson to you, new site promoter!
Interesting story from Network World about Washington State suing an SEO consultancy.
I enjoyed this article on link building from SearchEngineWatch. It seems that all of the link exchange proposals I receive have a spammy feel, so I generally just give them a quick glance before deletion. If they were well-written value propositions, as Jennifer suggests, I would take them more seriously.
I really enjoyed this post on Blog Oh Blog (who created the template I use for TheCartBlog.com) discussing link building. The idea behind link building is to increase the number of hyperlinks on other sites to your site. This makes your site easier to find, increases traffic, and can increase your Google PageRank.
My favorite commandment was number 4: Web Directory Submissions. To expand on this just a bit: if you Google “<your keywords> directories,” you will find directories who will accept link submissions. Typically the only price they charge is a backlink to them from your site, so it’s a very inexpensive way of building links.
There are also a ton of link building ideas in Dawud Miracle’s post 15 Amazing Interviews About Link Building.