Harvard Business Review recently did a really interesting article about 37 Signals. Apparently their secret sauce is recognizing that less is more:
“When you’re competing against companies that have so much more, the only answer is to do less,” Jason and David told me. “Do less than your competitors to beat them. Instead of one-upping other companies, one-down them. Instead of out-doing other products, under-do them.”
If Pareto’s law applies to your business (hint: it does) then you should absolutely be asking yourself questions like:
- Does it really make sense for me to be vertically integrated? Or should I just pass on that other business?
- Is any aspect of my product offering overengineered?
- If I re-released a feature-dieted version of my product, would most people complain or be delighted?
The BNET article gives a good summary. “Think dialog, not speech.”
I’m a big fan of CaRP from GeckoTribe – I use it to display posts from this blog on That Software Guy’s Follow Me page. I just updated to the latest version – sweet!
Get ready to upgrade your Flash player – Saks.com has a new web video site.
How hellish that you should have to instruct the browser to behave (approximately) the way everyone has agreed it should. This reminds me of the story of the magic switch – except in this case, the switch would be labelled “broken” and “more broken.” 🙁
A brilliant post from Scott (“The Nametag Guy”). Lots of things to chew on here.
An excellent checklist from Daily Bits.
If you’re looking at ways to monetize your site, for heaven’s sakes don’t use ContentLink. That’s the one that puts the double underline under keywords in your text.
As you move your mouse across the page, these hideous popups come out of nowhere to occlude your ability to read the content. Yuck! Guaranteed to annoy your visitors. Use something less intrusive.
(Aside: Ad Blocker Plus in Firefox works like a charm to block things like this.)
Seth Godin describes how to create a good website and a great one – and emphasizes that almost everyone would be better off settling for simply good.