Adding Keywords to your <h1> Tags on the Zen Cart Product Info page

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Relevance: Zen Cart™ 1.3.0 - 1.3.9
Cost: Free, but donation appreciated

Zencart creates an <h1> tag using your product name for you on the product info page. This is a great SEO feature - but it can be made even better.

Suppose, for instance, that you are selling two products: Limburger cheese and red roses, and that you have varieties of each. You'd like your product list page to list

Limburger Cheese variety 1
Limburger Cheese variety 2
Limburger Cheese variety 3

but you'd like the product info page to display

<h1>Stinky Limburger Cheese</h1>
... and of course, you don't want

<h1>Stinky Red Roses</h1>
you want

<h1>Fragrant Red Roses</h1>

So how can you do this?

Create your custom template if you haven't already done so.

Customize the product_info page. Assuming your template is called custom, copy

includes/templates/template_default/templates/tpl_product_info_display.php

to

includes/templates/custom/templates

and change

<!--bof Product Name-->
<h1 id="productName" class="productGeneral"><?php echo $products_name; ?></h1>
<!--eof Product Name-->

to

<!--bof Product Name-->
<?php
$seo_products_name = $products_name;
if (strpos($products_name, "Red Roses") != false) {
   $seo_products_name = str_replace("Red Roses", "Fragrant Red Roses", 
     $products_name); 
} else if (strpos($products_name, "Limburger Cheese") != false) {
   $seo_products_name = str_replace("Limburger Cheese", "Stinky Limburger Cheese", 
   $products_name); 
}
?>
<h1 id="productName" class="productGeneral"><?php echo $seo_products_name; ?></h1>
<!--eof Product Name-->

This tip was developed in July, 2006.

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