Overview:

Structured data is content marked up in a very specific way to describe your products to search engines.

Here's an example of what it looks like:

<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "Product",
  "name": "Lockey 1150DC Double-Sided Latchbolt Lock",
  "image": "http://keylessentrylocks.com/images/KeylessEntryLocks-product-1500/1150DC.jpg",
  "description": "Lockey 1150DC Double-Sided Latchbolt Lock",
  "mpn": "Lockey-1150-DC",
  "sku": "Lockey-1150-DC",
  "brand": {
    "@type": "Brand",
    "name": "Lockey Digital Systems, Inc."
  },
  "offers": {
    "@type": "Offer",
    "priceCurrency": "USD",
    "price": "449.93",
    "itemCondition": "http://schema.org/NewCondition", 
    "availability": "https://schema.org/InStock",
    "priceValidUntil": "2019-07-21",
    "url": "https:\/\/keylessentrylocks.com\/index.php?main_page=product_info&products_id=10" 
  }
}
</script>

Adding this data to your product pages is a signal Google likes that can help your search engine rankings, according to some experts.

Installation Instructions:

1. Unzip the file you have received.
2. Modify includes/templates/YOUR_TEMPLATE/common/html_header.php At the bottom of the file, just above the </head> tag, add

   <?php require($template->get_template_dir('build_structured_data.php',DIR_WS_TEMPLATE, $current_page_base,'common'). '/build_structured_data.php'); ?>
   

3. Upload the includes directory.
4. Test your site in the Google Structured Testing Tool. Pick a product_info URL and paste it into the tool.

Major Versions

• 1.1a 08/18/2019 - Updates for new Google requirements on availability
• 1.1 06/19/2019 - Updates for new Google requirements on priceValidUntil, review, sku
• 1.0 06/01/2018 - First release

FAQ

Q: Does your structured data mod include my favorite element?
A: The only data elements created by this mod are the ones show above in the Overview.

Q: Can I hire you add additional elements to the structured data?
A: Probably yes. Just contact me to discuss. You'll want to include a reference to the schema you'd like to add from schema.org. in your request. For example, if you look at software in my store, I use the SoftwareSourceCode schema, whereas for my eBook, I use the Book schema.