Abandoned carts represent sales that you *should* have made that you didn’t – at least in some cases. So how can you close this gap?
Zen Cart has a tool called Recover Cart Sales that allows you to see when customers have walked away before completing checkout and contact them.
If you want to learn more about abandoned carts, listen to Bob Dunn (@BobWP) talk about why customers abandon carts. He does a nice investigation of possible root causes that gives you some food for thought as to improvements you might consider making.