Checkout Candy for Better Together

A Zen Cart™ mod which allows you to present cross-selling or upselling offers on the shopping cart page and on the first page of the checkout process. Suggestive selling is a proven technique for increasing profits.

Note: This is Checkout Candy for Better Together. There is a separate page for Checkout Candy for Combination Discounts.

Relevance: Zen Cart™ 1.3.6 and forward

Cost: $30 for just the Better Together upsell text. Starting at $60 for more logic changes.

Installation: click here

See it Live: Go to product 12 my demo shop and add this product to your cart. You will notice that on the shopping cart page (and the first checkout page) that Checkout Candy re-enforces the upselling message that buying product 14 and 12 together will be discounted (because of Better Together).

Overview

Why do grocers put candy at the checkout stations? Because people buy it!

Checkout Candy allows a Zen Cart vendor an upselling opportunity at the two key decision points in the checkout process: when reviewing the cart and on the first page of checkout. The default upselling option for this module is Better Together.

Checkout Candy with Better Together

Like Better Together? Wish you could re-enforce the upsell message off the product info page? Checkout Candy has a Better Together fitting that shows only the unused discounts.

This is different from the Better Together marketing information shown in the product information page because it shows the actual available discounts based on the current contents of the cart, not based on the hypothetical purchase of one particular item. For instance, if the mouse and keyboard are linked in Better Together, then displaying the mouse product info page will show the discount available when a keyboard is purchased. If the mouse is purchased, the shopping cart will show the keyboard discount - however, if the mouse and the keyboard are purchased, no discount will be shown on the shopping cart page, since the discount has already been taken.

Shopping Cart Page Using Better Together

Checkout Page with Better Together

Additional Upselling

Checkout Candy also allows a Zen Cart vendor to do other kinds of upselling, such as:

• Encourage a threshold level of purchasing ("Add $19.95 to your order to qualify for free shipping!" "Add $17.50 to your order to qualify for a quantity discount!")
• Always display a certain item (for instance, gift wrapping or insurance).
• Display an item based on the cart contents (e.g.: If the cart contains shirt, display a tie.)
• Display a message based on cart contents (e.g.: "Only $5.00 to go to get free shipping!" "Buy one more item, get 10% off", etc.)

These are only examples - they are not included. You can do these yourself or hire me at a nominal cost (starting at $30).

Shopping Cart Page - - Additional Upsell Message Example

On the Shopping Cart page, the message is displayed just above the checkout button. Checkout is not blocked; the customer is simply nudged towards another purchase.

Checkout Page - Additional Upsell Message Example

Installation Instructions:

1. Back up everything! Try this in a test environment prior to installing it on a live shop.
2. Copy the contents of the unzipped folder to the root directory of your shop.
   The names of these files reflect a template name of "custom." If you are using a different template name, please change file paths using "custom" to use your template name instead.
3. If you have also ordered Discount Preview from me, you will have to merge the files

      ./includes/templates/custom/templates/tpl_shopping_cart_default.php
      ./includes/templates/custom/css/shopping_cart.css
   

  Make your payment by PayPal. You will receive further instructions after payment. Thank you!
  For just the Better Together upselling text, the fee for this extension is $30. I charge a fee starting at $60 for this extension if you need additional custom programming. Please contact me with your requirements for details.

Want more details on the philosophy behind Checkout Candy? Click here.


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