Zen Cart Checkout Candy for Combination Discounts

A Zen Cart™ mod which allows you to present cross-selling or upselling offers on the shopping cart page and on the first page of the checkout process. Suggestive selling is a proven technique for increasing profits.

Note: This is Checkout Candy for Combination Discounts. There is a separate page for Checkout Candy for Better Together.

Relevance: Zen Cart™ 1.3.6 - 1.3.9, 1.5.0

Current Version: 1.0.4.2
Occasionally, new features are documented prior to being publicly available; please check the version history to ensure the feature you want is available in your version.

Cost: $30 for the Combination Discounts upsell text. Starting at $60 for more logic changes. Buy Now! (Note: this low price covers software only; optional professional installation is an additional $60 if required.)

Installation Difficulty: Moderate (Some file merging)

Installation Instructions: click here

See it Live: Go to product 25 my demo shop and add this product to your cart. You will notice that on the shopping cart page (and the first checkout page) that Checkout Candy re-enforces the upselling message that buying products 25, 26 and 27 will yield a discount.

Overview

Why do grocers put candy at the checkout stations? Because people buy it!

Checkout Candy allows a Zen Cart vendor an upselling opportunity at the two key decision points in the checkout process: when reviewing the cart and on the first page of checkout. The default upselling option for this module is Combination Discounts.

Checkout Candy with Combination Discounts

Like Combination Discounts? Wish you could re-enforce the upsell message off the product info page? Checkout Candy has a Combination Discounts fitting that shows only the unused discounts. Again, the cart page and the shipping page re-enforce the upsell message; here's the cart page:

Combination Discounts - buying some (but not all) of the linked items

If you buy all the linked items, but not the discounted item, you see a message encouraging the purchase of the discounted item:

Combination Discounts - buying all of the linked items

Finally, if you buy all the linked items, and the discounted item no additional prompt is done. Notice how Discount Preview shows that the discount has been given.

Combination Discounts - buying all of the linked items and the discounted item

Additional Upselling

Checkout Candy also allows a Zen Cart vendor to do other kinds of upselling, such as:

• Encourage a threshold level of purchasing ("Add $19.95 to your order to qualify for free shipping!" "Add $17.50 to your order to qualify for a quantity discount!")
• Always display a certain item (for instance, gift wrapping or insurance).
• Display an item based on the cart contents (e.g.: If the cart contains shirt, display a tie.)
• Display a message based on cart contents (e.g.: "Only $5.00 to go to get free shipping!" "Buy one more item, get 10% off", etc.)

These are only examples - they are not included. You can do these yourself or hire me at a nominal cost (starting at $30).

Shopping Cart Page - - Additional Upsell Message Example

On the Shopping Cart page, the message is displayed just above the checkout button. Checkout is not blocked; the customer is simply nudged towards another purchase.

Checkout Page - Additional Upsell Message Example

Installation Instructions:

1. Back up everything! Try this in a test environment prior to installing it on a live shop.
2. Copy the contents of the unzipped folder to the root directory of your shop.
   The names of these files reflect a template name of "custom." If you are using a different template name, please change file paths using "custom" to use your template name instead.
3. If you have also ordered Discount Preview from me, you will have to merge the file

      ./includes/templates/custom/templates/tpl_shopping_cart_default.php
      ./includes/templates/custom/css/shopping_cart.css
   

Major Versions

• 1.0.4.2 - 02/01/2009 - Message fixes
• 1.0.4 - 08/22/2007 - Added any level category matching
• 1.0.3 - 07/25/2007 - Added price based discounting
• 1.0.2 - 05/31/2007 - Fixed bug with double counting entitled discounts
• 1.0.1 - 05/21/2007 - Fixed add linkage wi/1 condition bug
• 1.0.0 - 05/06/2007 - First Release

For just the Combination Discounts upselling text, the fee is $30. Customizations starting at $60 depending on complexity. Please contact me with your requirements for details. The fee covers software only; installation is extra if you require help.

Want more details on the philosophy behind Checkout Candy? Click here.


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